‘Odia Virtual Academys’ has designed and planned an innovative program titled ‘Language Promotion Campaign’. Through this program, language awareness will be created among language lovers from all sections of the society and the Odia digital data repository will be further strengthened. Every Odia living in the state, country and abroad will be involved in this campaign. Every Odia can connect with this ‘Language Promotion Campaign’ through both writing and video. This will make it possible to establish and promote Odia identity.

Through the ‘Language Promotion Campaign’ program, the Odia digital language repository can be enriched by involving people from every section of the society. This will reflect the government’s commitment towards the Odia nation and language. Under the title of Bhashadan, Shri Jagannath will play a significant role in building the Odia corpus by presenting stories on the fields of heritage and consciousness, 'eminent personalities, places, tourist destinations, festivals, traditional food, culture, natural resources, agriculture, health, science and technology, industry, economy, films, sports and administration, etc.'.